So true, and spot on. "American Masters" did a "Bing" special on PBS that is a must watch. You realize how HUGE the man was. And he was an entrepreneur in every sense of the word. He pioneered recording on Tape simply because he didn't want to do "Kraft Music Hall" shows five days a week. He wanted to do all five shows in 1 day and take the rest of the week off. So he started Ampex (with partners I believe) and brought high fidelity reel to reel recording (From Germany) into the limelight worldwide. He saw opportunity with frozen concentrated juices and pioneered Frozen Concentrated Orange Juice (Minute Maid). No wonder why he did all those Minute Maid commercials. He owned the company.
At his height, they said that 50 million people a week were tuning in to his radio show. That was HUGE beyond compare in the 40s. And his work with friends like Louis Armstrong were amazing. Heck, Bing Pioneered Music Video. Here it is, from the 30's with the Rhythm Boys and Bing Crosby "So the Bluebirds and the Blackbirds got Together";
I can picture my grandmother listening to this on the radio.