In my early days, I had to program just to create documents. On my PDP-1103, I created documents with Digital Standard Runoff, which required code to be embedded in the document, which got interpreted at print time. If you turn on codes with WordPerfect, that is what a document looked like with Runoff.
And scripting is programming also, for the scripter statement made up thread. Heck, the kids game, Sims, is programming. Just a taste and some folks get hooked for life. I'm badly hooked.
Enjoy,
Rich P