<<snip>> All audio...no attitude. hmmmmmm.
That's the goal, but there is the reality that we're all human and have opinions.
I like the new speaker. Is it an L100? No, not even close, I would prefer to call it more of a 4312A remake, or even a consumer LSR6332 as it doesn't share one component with the original L100 other than the name.
The L100 went from a very good speaker (and fairly expensive at the time) to obsolete permanently when dome tweeters entered JBL speakers, I was there and never wanted to go back to the cone-tweeter world, neither did anyone else. Now it's "vintage" and people love to hear music how it used to sound in the '70s and before, which is great too, so you buy old stuff (and hopefully restore so that it sounds like it did).
So why call it an L100 re-issue? Marketing plain and simple.
I love the sound of JBL's current LSR6332 monitors, they are clean and flat. However they're (IMO) ugly, flat gray paint with molded plastic baffles and no grilles, ... look completely industrial, and I've talked about how nice it'd be to have a consumer version with at least a glossy black cabinet and grilles, a wood-veneered option would be even better. The recently re-issued 4312A is nice also, but no wood-veneer option.
So here's the "L100", with a grille and walnut-veneer cabinet, for about the same price as the LSR6332, ... not exactly the 6332's components but close, it's pretty much what I was looking for. Maybe I can get a third cabinet and stick my LSR6312SP sub in it to match, ...
It's a niche market, kind of like why Dodge offered the (for example) Viper, and it's my guess that the small number that they'll sell to dealers (for what, half of MSRP or less?) will not cover the R&D, the tooling, etc.. It's for the image and those of us fortunate enough to get a pair will benefit, I'm very happy that JBL (Harman, Samsung) is out there testing the waters and working to stay in the high-end consumer speaker market.