Most of the time you need to click on the AD and be re-directed to capture any significant revenue.You still have to deal with the ads as a subscriber, nothing gained there. If everyone uses an ad blocker do they still get paid even though the ads are not seen ?
Some revenue is paid for impressions of course (The actual banner presented at the top)
That is why some of these "AD's" are removing that choice and redirecting people forcefully.
Frannie