I'm not bursting anything. Just trying to figure out how this situation developed. I mean, 10 years ago nobody new the name JICO. Now it seems that many parties want to capitalize on the name recognition. It's not a terrible position for the company to be in, but if managed poorly -or not at all- it won't be good for JICO or those in need of a decent replacement stylus.
Agreed, that's why I'm reaching out, so that I can figure out how to improve the situation. I guess my point was, what makes JICO the focus of attention? Its a small industry and word gets around. I suspect, and received some confirmation, the answer is partly because JICO is notable for being the only 3rd party replacement stylus manufacturer with a consumer oriented presence.
Well, the Super Analogue Stylus (SAS) could be considered a sub-brand, as it is not a single product but a line of styli which share certain characteristic materials, specifications, and build quality. The next generation that is in development should also be considered a sub-brand under the JICO umbrella. It will be in the SAS "family", but different in at least one critical way. Also, these styli are always clearly labeled with the JICO logo in addition to the SAS logo. Other than that, no there are no other sub-brands under JICO.
I think what you are asking is perhaps if Nippon Precision Jewel Industry has any alternate brands/parallel product lines, such as EVG or Tonar. It does not. Those are independent brands which have been built on their own merit. Regardless of where those brands might source their product from, they should be treated with the respect they deserve. When speculation arises around the product sources of those brands, it only serves to undermine the effort that each brand (and manufacturer) has exerted to differentiate itself.
It's understandable though, in a market that has been defined vagueness, that consumers would want to know if an off-brand replacement stylus is from a specific manufacturer, particularly when that manufacturer has a respected brand of their own.
If I were at liberty to comment on, confirm, or share details on specific cases, I would. Anyone reading my posts as carefully as they have been written will surely notice the points on which I have been conspicuously silent. I regret that I cannot be more forthcoming at present, but hope that will change in time.
Having said all that, if people have further questions perhaps this is the time to establish a new thread. I feel poorly for having thoroughly hijacked this one. My apologies to the OP...