Yes, to justify the higher price and appeal to audiophiles. I think they succeeded, most of us bought it hook line and sinker.
Nice big caps with gold lettering and pretty colours, cool names like Fine Gold, Muse, Cerafine etc. Bigger value capacitors equate to better performance in an audiophile's mind.
I imagine it was very good for their business, and the cap supplier's business too. You think they didn't make a bigger profit on the more expensive components?
Conventional theory on capacitors is well understood, has been for literally centuries. It is not understood very well by people who get their 'knowledge' from the internet, subjective reviewer tests, and sites with vested interests in purveying 'magic' capacitors.
Once you've do some objective testing, using methods like DaveV espouses above, you will be surprised.
Have fun.