Because it has a sensor that senses or "picks up" -- as in "picks up a signal" -- the laser beam it reflects off the CD.Sounds interesting why do they call it a pickup
i found that out the hard way ..now i just use my own saliva on a cotton bud . works fine for me .Do NOT use isopropyl alcohol to clean the pickup lens, it clouds plastic. Use distilled water, grain alchohol (vodka) or Kodak Lens Cleaner.