I do pay attention, and am influenced, by the text in the listing.
In this case, based on the Canadian location of the seller, I assume a native speaker of French, and I wouldn't necessarily write it off. Still doing all upper-case with 123 feedbacks is a little weak!
Sometimes the seller comes through with a real "like it or lump it...take it or leave it" attitude. I always figure I'm just asking for trouble with a seller like that, and usually walk.
Here's a great example of the style of the listing affecting the outcome of the auction: I was actively looking for a Hammarlund HQ-180 shortwave receiver, which comes up now and then, but certainly not often. Among old tube "boatanchor" collectors this is an extremely desirable receiver.
Pow...two listed at once!
First one (with a speaker) had a nice, literate listing, complete with story of saving up newspaper route money to buy his dream brand new in 1964, but wasn't using it any more, was just sitting in the basement, and wanted a new loving home for it. Said "great condition, but not perfect". Several sharp pics, no pic of inside. I see small line of rust along bottom edge of front panel.
Second listing is all uppercase, run-on sentences, "THE WORLD'S BEST RADIO YOU'LL NEVER DO BETTER DON'T LET IT GET AWAY" yadayadayada. Small, fuzzy pics, no pics of inside, gray front panel appears brownish blotchy. I send a quick email asking about the apparent discoloration on the panel. I check back the next day and the seller has modified the listing: "I'M GETTING LOTS OF QUESTIONS ABOUT THE FRONT PANEL. IT'S JUST CIGARETTE SMOKE RESIDUE. IT WILL COME RIGHT OFF. STOP SENDING ME THESE EMAILS WITH THIS QUESTION!!!!!"
Ohmigod! Well, that's a first!
I send a second email, using my other email address <g>, asking for pics of the inside, from both sellers. First seller (the nice one) sends pics right away. Inside of radio looks like it come up from the Titanic. Rust everywhere. Second seller (the asshole) sends pics. Pics show inside to gleam like it's brand new.
To get to the point, the first radio, (the ball of rust), pulls 22 bids and goes for $700+. The second radio, (the one with the flawless interior) pulls 2 bids and goes for $370. To me! The cigarette smoke residue washed right off with my usual (safe) solution of Tide and warm water, and I found the most mint, flawless HQ-180C (with the rare factory option noise blanker) that I have ever seen, for an unbelievable price.
I got lucky primarily because the seller was a jerk, and posted small, fuzzy pictures for what should have been a high-dollar item. I did a little extra homework, and was able to take advantage of the fact that the seller turned off a lot of potential buyers with his arrogant attitude.
Be wary of the jerks, but if the item looks promising, do some digging. You might get lucky!
Clay