The CEO of FCA died. He was one of the few supporters of keeping the 'C' part attached to the name, with the American penchant for no longer buying cars, and fiats never really that popular regardless of pitbull commercials the company is deadweight to the bottom line.
Rumor says Jeep will be retained as they sell every one of what really is a junkbox perennially lurking at the bottom of the quality ratings (even lower than fiat), without incentives, for generally close to MSRP.
Dodge trucks got spun off into Ram which they say is 50-50 to be kept alive but the reality is, in America 'ram' is the #3 truck company, behind ford, gm, and toyota has ever increasing sales and aside from the diesel - which they do not make or own - there are no real bright spots
that leaves what is left of the cars/vans...yeah the hell-vehicles are popular, but they dont pay for themselves and it takes a large cash infusion to retain bragging rights. and as for vans...the real push is for CUVs of which essentially the entire jeep lineup is.
perhaps they can save portions of ram trucks by slightly retooling the plants to resurrect the gladiator line? put a hell crate into a truck? Make a J-666? (obscure reference to jeeps of olde)
Rumor says Jeep will be retained as they sell every one of what really is a junkbox perennially lurking at the bottom of the quality ratings (even lower than fiat), without incentives, for generally close to MSRP.
Dodge trucks got spun off into Ram which they say is 50-50 to be kept alive but the reality is, in America 'ram' is the #3 truck company, behind ford, gm, and toyota has ever increasing sales and aside from the diesel - which they do not make or own - there are no real bright spots
that leaves what is left of the cars/vans...yeah the hell-vehicles are popular, but they dont pay for themselves and it takes a large cash infusion to retain bragging rights. and as for vans...the real push is for CUVs of which essentially the entire jeep lineup is.
perhaps they can save portions of ram trucks by slightly retooling the plants to resurrect the gladiator line? put a hell crate into a truck? Make a J-666? (obscure reference to jeeps of olde)