I was looking at some used disk players today and a question occurred to me. With Sony and maybe to a lesser extent Philips having a vested interest in SACD, why didn't they equip more players to read SACD? Why on earth didn't every single early generation Sony blu ray player decode and reproduce multi channel SACD disks? Why didn't most of their post-2000 cd and DVD players, as the format was in its infant stages? Most of those old DVD players had multi-channel outs anyway, how much more would the production cost have been to equip it for SACD? Did they bank too much on people going out and buying SACD players? The answer is probably obvious, but I don't understand the logic of not pushing the consumption of this media format that they developed by making it more easily accessible. Seems like if they had made it more accessible, maybe more people would have been interested.