Hard to think the HomePod debut splash/press and marketing push was not a factor in this recent bump. Certainly it was....but what do I know? Heh, looking back, I proffed (conservatively I thought) 2 years ago that AM would have 50M subs/trials out of the gate. Rekon me as a long time and wool-died on-demand streamer, fair to say my rosey colored glasses superseded market judgement at the time. In any event, AM is following the fervor with the on-demand "explosion". So no big surprise for me there.