Understanding that one's statements are personal/subjective is a great thing, and allows for proper conversation, rather than what a lot of "audiophile" discussions I've experienced have been, which borders on what you might expect from some form of religious dogma. So I appreciate that!
Great to hear an assertion of the JBL, because I've been very curious how it holds up to current standards - its not that old, but you never know. as you yourself point out, many (myself included) dont have a lot of options in terms of speakers we're able to get, and even less when it comes to one's we can actually demo. I've owned Cerwin Vega XLS215, Dynaudio Contour 1.4, Dynaudio Audience 10 and Kef iQ30. Out of that lot the JBL seems like the best compromise of getting some of the massive sound of the Vegas, the fantastic midrange of the Dynaudio and the detailed treble of the Kef.
As for placebo/objectivity on amps, gear and aesthetics, on one hand, due to my mental-condition (not going into it too much), I'm about as objective/cold as a person can be - that being said, I'm also a designer, and I very much appreciate great looking design and aesthetics, but neither price, looks or personal stakes, have ever caused me to not hear/evaluate equipment for exactly what it is... Both a blessing and a curse, because it means I can't easily be fooled, but on the other hand I'm rarely satisfied, because I can't just settle for something because it looks nice or seems nice - it has to be perfect.
What I could do, if i got the 1310 and its was great, would simply be to potentially re-build it into a nicer looking enclosure - you can get copies of a lot of beautiful enclosure from Nagra, Krell, Aavik etc. on ebay these days. One thing I noticed about the 1310 though is that it seems to have a fan? Having another fan running in my home it something I'd rather not have - my workstations/servers already drive me nuts when they run
I don't know if mounting passive heat-sinks would be enough, since I suspect the fan is due to the constraints of the rack mounted nature of pro-equipment?