If one wishes to see it as marketing, so people buy new gear and music, it is quite easy.
As an end user delivery format , the Nyquist-Shannon theorem shows us that "CD quality" 44.1/16 uncompressed is able to fully all reproduce / frequencies humans can hear. All humans.
As such, while there are valid uses in a studio for higher bit rates et cetera, any end user format "better" that CD is basically, well, useless.
But marketable. Very, very marketable.
Easy to understand stair step graphics, mixed with artists swearing they hear a difference, mixed with competency problem of most consumers to understand "high resolution" correctly -
they mix it up with HD marketing, to the usual expensive = better.
Happy companies that are doing pretty well.
Or, the studios could just skip all the crap and give users limited (eq, gain) access to an instance of the master mix and a button to fire the original sound engineer.
Because the recording is what makes the high fidelty, and the monkey mixing and usually mastering it. The end.
Vinyl, a format technically inferior to digital in every way, can totally outclass a digital rig ANY day of the week, depending on the quality of the recording itself.
If we got this far, and there is an artist willing to put up with it all and is actually good, we have great music.
From any delivery format.