Why? Consider one half the output stage. Normally it swings close to one or the other power supply rails, with the other side of the speaker at ground, and the expected current flows. In bridge mode the other side of the speaker will be near the opposite power supply rail, so the current is much higher and the SOA of the output transistors are more easily violated. If the amp wasn't designed with bridge operation in mind, it could easily fail. Obviously you're getting much higher power output in this mode so it makes sense that the stresses on the outputs are much higher. There's no free lunch.