Rank Arena
The company was funded in 1928 under the name Herofon by the 21 year old Ove Hede Nielsen and was located in a corner of his fathers bicycle factory in Horsens, Denmark. Prior to this Mr. Nielsen started the adventure by build radios and bicycle around in the area trying to sell them, this at age 15. In 1939 the factory sold 10.000 Herofon-radios, witch was a great success in a country of less than 5 million people.
Then in 1946 the factory burned down, Hede Nielsen build a new and bigger factory. A little later in the early 50’s he changed the brand name to ARENA, soon after this in 1955 they started to build TV’s, in the mid 60’s the production of color TV’s began. At this time there were 600 people employed and most of the production was exported. In late 60’s things went wrong and in 1970 the factory burned to the ground again. This time forcing Ove Nielsen to leave his dream and sell the company, it was taken over by the Rank Murphy Organisation.
The factory was rebuilt once again and the name changed to Rank Arena, in 1974 the times were not good and the English mother company closed down the factory in Horsens. A small group of employees refused to give up and founded the company 3F (Folke Fjernsyns Fabrikken, translates to; peoples television factory) and sold peoples shares at 500, - Danish kroner the share. This became a socialistic dream coming true and they seceded continuing the business until 1979 where they were forced to give up and close the factory ending a 50 years adventure building radios in Horsens
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The English mother company continued using the name Rank Arena on units build on there other factories; this went on until 1978 where the Rank organization sold the Rank Bush Murphy Group to Great Universal Stores. The brand name is still in use to day and you can buy plasma screens with the name Rank Arena but they have very little to do with the original Arena TV’s other than the name. If one would have told Ove Nilsen back in 1928 that the Arena name in 2007 would be on something called a plasma screen, he would properly have gotten big eyes and then a big prude smile on his face.
It is said that Ove Nilsen would rather build radios than make homework when he was young
Here a link to some more pics of Arena gear:
http://www.radiomuseum.org/m/rankarena_dk_en_1.html
PS. The Rank Xerox Company is connected to the Rank Company.
http://en.wikipedia.org/wiki/Rank_Organisation