I don't know why so much effort is expended in these things. A few things to consider...
In the "amp challenge", you really should read the rules. Because basically, most of those tests go something like this. "If I make two amplifiers sound the same, you can't tell them apart". Well, yeah. If I paint a wagon red, you can't tell the formerly blue wagon from the red one.
They say something like "under no stress, all amps sound the same". Well, of course. But amplifiers are often under stress. What they do when they are, is what many people prefer in one over another.
Amps DO measure differently, so why wouldn't they sound subjectively different?
Finally, one thing to consider is this. Anybody who spends any amount of time listening a great deal can tell you with near certainty for themselves, that they are comfortable in the idea that amps sound different from one another. They may not be "functionally" different from one another...they are amplifying a signal, roughly in a linear fashion, and doing what an amp is supposed to do. That they do it with a bit of a difference that is either important or not important to any given person, is part of the FUN of this hobby, to a great number of people. Why all the vehemence against that? If it entertains somebody, as it does myself, to play around with the subtle differences, so be it.
You'll have people say that its a name, or an expense, that gets people to believe things. Why then did I absolutely HATE the Levinson 331 I was borrowing a few weeks ago? I couldn't stand to listen to it, for more than a song or two. It was quite obviously too prominent in part of the midrange, and it was fatiguing to listen to. Could I have possibly EQed it to sound like the T+A amp I replaced it with, that I enjoy and like to listen to music on? Perhaps. But I don't care to do that. So I don't.
I notice a few speaker designers really have a thing for saying all amps sound the same. Or, at least, are functionally the same within reason so just buy the differences they care about, not the ones they don't. Well, ok...a person who isn't obsessed with pancakes, and instead is into sausage, may not notice a difference in batters that somebody obsessed with pancakes does. Why the antagonism (Alan Shaw)? We have a saying in my generation: "Don't be a douche". Don't be. BTW, plenty of speaker designers do believe in amp differences. So don't believe them when they pass it off as an industry wide belief. It isn't.
A lot of sound and fury in this hobby is wasted on killjoy. Let people have their fun. Save your breath. Its NOT that important to get right.
I love the differences in amplifiers. You could have me fail 10 blind tests in a row, and I would still love the differences in amplifiers, and still have little faith in the validity of a "test" to tell me that I don't know what I have proven to myself to know, for the purposes of my own happiness. Its enough for me. If somebody doesn't think amplifiers are different, then I wish them the best. But don't tell me to enjoy the world in your manner. I have my life, you have yours. I have my ears, you have yours. I have my hobby, you have yours. Let it be.