It's both for me. I love music and love the gear also. I'm always on the lookout for records, turntables, speakers, and amps. I listen to music every day and have been keeping things fresh by playing suggestions from YouTube when I stream.
I love the hunt and the challenge of getting gear (especially turntables) working. Gear and records also scratch an itch I have for collecting.
I think you are not alone in being into the gear though. I have a friend who is a hound. He collects gear and flips to pay for it. In his home there is no dedicated space for listening to music. He has a room where it is all stacked up/displayed and his main system is in his kitchen. There is a huge monster Sansui receiver with a tape deck, 8 track, Parametric EQ, and some high end speakers at a 90 degree angle to one another. I asked him why he doesn't have it set up in a dedicated space and he said he just loves to look at it. Different strokes I guess.