I have an inkling of why they would attempt to say that, but no idea why they could actually make that claim as a product feature.
A demagnetizer for tape heads or tape is basically a transformer that creates a healthy alternating magnetic field around the business end of the device, based on 60 Hz power input (stateside.) The operator moves this magnetic field slowly past the item to be demagnetized, so that the magnetic orientation of the material is left in a random state as the demagnetizer's magnetic field is slowly diminished (by being moved far enough away as to no longer influence the material.)
The frequency of the alternating magnetic field is 60 Hz, which is, of course, an audio frequency. Making that frequency slowly diminish, as to leave a certain material in a random state of magnetic orientation is as simple as slowly lowering the level of the 60Hz audio signal. Getting that signal to operate as a demagnetizer is the challenge. One would need to feed it into a loudspeaker that is not magnetically shielded, and place the item to be demagnetized in that speaker's alternating magnetic field, and then let the tone diminish. But there's the rub. The magnetic output of a loudspeaker coil assembly is designed to do work within the speaker, and anything "wasted" outside the gap is lost as speaker inefficiency. So a speaker's ability to act as a source of demagnetizing magnetic flux lines is limited to how bad the speaker designer was. So it makes a lousy demagnetizer from a practical standpoint, but in theory you could measure some attributes in a lab setting that would mirror a real demagnetizer.
If, by some stretch, they are relying on the magnetic field around just the wires carrying whatever signal they're producing, then that would be an even worse demagnetizer. But it would still meet the laboratory definition of the demag characteristics, which is a slowly diminishing magnetic field leaving random magnetic orientation in the material. But just barely, because the magnetic fields in each case are so very weak in comparison to the real deal.
Snake oil.
Chip