Make a case as it pertains to McIntosh. Otherwise, it's just noise.History also shows that companies that fail to remain current and change with the times eventually go out of business.
Mac will be fine.
So here we are. McIntosh - I wouldn't take your eye off your clientele for long, as other companies are planning to divide up the very space you worked seven decades to create as we speak.
Well for starters, I'd get my hands around the current QC issues that surround core products as of late. Secondly, I'd be sure not to introduce any more digital products until they repair that segment of their business - this has soured many devout customers. Third, I'd let the other companies all fight over the lifestyle product category - McIntosh has no business investing any more time and resources in it. Talk about watering down the brand - meters, blue lights, glitz. It'd be one thing to offer some entry level (gateway) products with performance as the first criteria. This is a one and done product which cannot later become part of a better system.So how is McIntosh to survive without devices like this?? I have dozens of friends and another dozen of family members. ..Not ONE has an audio system comprised of separates. But 5 or 10 of them have streaming-based music playback devices (eg., sonus) in their homes.
So what his McIntosh to do?? Should they turn their noses up at this market?? You'd rather they simply fade away??
Well for starters, I'd get my hands around the current QC issues that surround core products as of late.
...I'd let the other companies all fight over the lifestyle product category - McIntosh has no business investing any more time and resources in it.
There is always that group of folks that is only in the group because others aren’t. As I don’t feel that way, I can’t comment how it plays here.QC problems with other digital products is a separate issue and should be addressed, of course. But that can't (and shouldn't) stop them from meanwhile moving forward with new product development.
Why is the term Lifestyle Product being used as a slur, like a term of derision? Lifestyle Products are simply those that fit in well with their core customer's way of life. If they satisfy a need and are well executed it is a win for company and customer alike. So people should stop using this term like a put-down.
The RS200 looks beautiful AND fits a need by giving people a way of bringing a modest sound system into a living room, bedroom, office, etc.. where a stack of components might be unacceptable. It would look perfectly at home on a credenza beneath a flat-screen TV And while it probably won't break any SPL contests, I'm betting it sounds absolutely lovely. So tell me why this is a jump-the-shark product for McIntosh?? If you want to beat up on McIntosh over bad product choices, I'd stick with their Light Box and Clock - two products that are all bling and no substance.
I can't help but wonder if part of the problem is people don't like the brand loosing it's exclusivity. McIntosh was once known only to self-annointed audio connoisseurs. I think It bothers some that their products might begin showing up in other homes in their neighborhood. While the company is working to let others climb into clubhouse, some of it's loyal devotees want to pull up the ladder.