v1: I wouldn't quite concur, 'cause in a lot of phono stages (integrated or separate) you can also find input selector switches, so a phono level signal can very well be switched. Splitting is a different case, though - 'cause in that case the cart would see both input impedances in parallel, so in case of the usual 47 kOhm for each, the cart would then be loaded with 23.5 kOhm only, which would typically already suffice for a pretty severely altered frequency response even without the extra capacity on top...
dw: The most recommendable solution would depend on the particular case - foremost on whether the two receivers would only need to play one at a time or at the same time, on the distances both between the two receivers and between the turntable and the two receivers and finally also on the available inputs on the receivers (as well as possible extra features). So in some cases a switch-box can be an attractive solution, in other cases one might rather go the way vinyl1 has suggested above and deliver the output of the phono stage of one of the receivers to the other via tape-out to line-in, and then there are cases in which using a separate phono stage close to the table and splitting its line-output to a line-input on each receiver would seem the best approach. And then one could think of even more sensible solutions, depending on the particular case - e.g. via pre-out/main-in loops and possibly an additional full-featured pre-amp or pre-ceiver (pre-amp with integrated tuner) or prosumer mixer, so that one or even both receivers could serve as power-amp(s) only. So, as you can see, there's no general answer to your question, but that's pretty normal in the realm of hifi (or audio in general), as there rarely ever is just one road to Rome...
Greetings from Munich!
Manfred / lini