I'm out after this as many of us are getting sucked in deeper than we mean to go.
The fact that SUVs did indeed exist before, yet represented a small share of the market, illustrates my point. Every family in America didn't drive a Bronco. They drove a station wagon or sedan. Or more to the point, they were driving mini-vans at the time of the Explorer explosion. But even more to the point, it wasn't a product that was so clever, it was the marketing. I mean, who wants to drive a mini-van when you can be an adventurer in a "Sport" Utility Vehicle? And trust me, the motivation was exactly as I stated before. It was much more profitible to sell a truck as it was much cheaper to make (at the time) without the safety requirements and as I said, it didn't count against corporate fuel mileage figures.
But it's a moot point. It doesn't matter if we got sucked in by slick marketers or if we just don't tend to think too straight sometimes. The fact is, our average fuel economy went down from the 80s to the 2000s while the rest of the world went the other way. Looking at it now, I'm not sure it was such a good move.