IMO, 8.
I had a Sony receiver (STR-G3) with a 4/8 Ohm switch and ran Cerwin Vega D9s (4 ohms, 101dB) for years on the 8 Ohm setting with no problems. I still have the Cerwins, but gave away the Sony and know that it's still working fine - well, as fine as it normally worked, that is (neat, but POS VisionTouch egg remote).
With 104dB sensitivity you likely won't be using much power, but just leave it plenty of ventilation anyway. The STR-G3 ran fairly warm/hot as normal course anyway, as do many AVR/HT receivers due to all the added processing boards, etc.
I couldn't tell any difference at low volume, but when I put the pedal to the metal, I could really tell the 4 ohm setting limited the receiver.