ADS speakers, Massachusetts-based home hifi manufacturer (Analogue and Dig- ital Systems, Inc.) whose 1980 US press advert for their L730 range provided the original cover for The Smiths’ ‘WILLIAM, IT WAS REALLY NOTHING’ single. The ad- vert, headed ‘Will you still respect your speakers in the morning?’, was intended as
a humorous analogy of a one-night stand, showing a semi-naked man sat in regret- ful pose with a bulky speaker lying on the bedclothes behind him. ‘Sure, they sounded great last night,’ began accompanying text, ‘but the real test of a speaker system is the morning after.’ The advert first ran in the winter of 1980 and it’s likely that Morrissey would have first encountered it on his trip to visit relatives in New York and Colorado in January 1981. He subsequently confessed he’d ‘ripped’ it from an issue of American GQ, citing it as ‘an example of how much of an impact fashion photography and fashion magazines had on me’. Since the image was used without permission, after the release of ‘William’ the original copyright hold- ers made a claim against The Smiths’ record company, ROUGH TRADE, for ‘viola- tion of privacy’ and ‘deceptive trade practices’. Accordingly, the single was reissued in 1987 in a new sleeve featuring Billie WHITELAW from the film Charlie Bubbles. (See also DELANEY.) [43, 119, 334, 374]
it took me a while to find that and thats with knowing what the headline said... seems like a rare advert