Over at head-fi, they seem to agree that they are like Skullcandy/Beats but for a different section of the market.
Oh my I have really restrained my self here.
Metals take a LOT of energy to recycle, especially if it is painted, this company is full of marketing BS, just like the other brands for people who don't actually listen to their headphones.
Edit: oh no I'm not done, their website is full of fancy graphics, especially good at making computers visiting their site consume a lot more power then they need to...