BIC seem to be driven more by marketing rather than engineering. They certainly knew how to target their markets well and advertise like crazy well before actually releasing a product. This was done with the original BIC turntables where, for months in advance, they would have glossy fold-out ads in Stereo Review, etc, of some sort of product under a sheet. The tag line would be something to the effect that it would be at a local dealer on a certain date. I can tell from being there, that I'd never seen a line of people waiting with boxes in hand to check out of the store where I worked.
Then once it was released, they would play up the features, most of which weren't really that interesting but looked flashy. That little control panel on that one BIC model is a good example.
Clearly, BIC's approach worked for a while but, without some serious R&D $$, they proved that marketing hype only goes so far.
Cheers,
David