And what is all this nonsense?:
"Early in 2007 Ed was approached by a larger corporation who wanted to purchase the Ed Saunders name and company. Although Ed initially, flatly refused, he ultimately agreed to sell a 50% stake in the successful, International business he had single handedly built from the ground up. The resulting partnership was a train wreck. By January 1, 2010, not only had Ed suffered a tremendous financial loss, his spirit was broken. I changed that. I was no expert! I only owned two records and they hung on my wall as decorations. Ed is an expert, though, with knowledge that spans decades in the recorded music industry. I guess you could say I am the muscle and Ed is the brain. Together we have kept the tradition alive."