Some general information.
It depends on the amount of signal that is available to the antenna from each station and that will vary depending on a number of factors such as how far away the stations are, how much power they have, how high their and your antennas are, do you have a clear line of sight to the stations (no hills, buildings or other obstructions) and so on. Each situation will be different.
A 4 way splitter will reduce the signal to each receiver by at least 7 dB plus the loss in the coaxial cable. This is a fair amount of loss and may have a negative impact on signal quality.
Are all of your stations of interest the same direction from your house? If not an omni-directional (receives stations from all directions) may work, although this type of antenna is not the most sensitive type of antenna and may not provide enough signal to be split 4 ways.
A directional antenna is a more sensitive type of antenna and will provide a larger amount of signal (possibly enough to overcome the loss of the 4 way splitter), but that does guarantee that it will supply enough signal. If your stations of interest are in different directions, you may need an antenna rotator to aim the antenna at you station(s) of interest.
Depending on you local conditions a quality low noise figure RF amplifier or an amplified 4 way splitter may be appropriate.
A 4 way switch will have much lower loss than a 4 way splitter, but you can only use one receiver at a time and it is less convenient.
The short answer is, it can be trial and error.
Without more exact information regarding your exact location, local conditions and your stations of interest and their directions and so on, it is difficult to give any kind of meaningful recommendations.