"Bro country" is younger demographic feel-good party time fare, tho the party may be happening in someones' head.
Went thru the same thing with rock with target demographic youngsters that wanted to skip school hanging out with pretty girls partying hard in their parents basement. Sex, drugs, and rock and roll anyone?
In all fairness, country music has always had the “whip yer doggies, my girl left me, trucks, tractors, and drankin’ theme. Frankly I have no issues with the subject matter or story line at the end of the day. Pitiful circumstance, partyin', cheatin', and outlaw antics works just fine lyrically for me.
And I have to somewhat disagree in that this trend is simply the same old 'tried and true' generational disconnect. There's more at play here. It's beyond lowest common denominator cash-in marketing...it's the marginally talented propped up with an inordinate amount of preened beards and lipstick.
The difference today with Bro/Gurl country is that 80% (best jaded guess) of what’s churned out is extremely cookie-cutter produced and identical in terms of beat count, rhythm, melody and vocal cadence. With extremely few exceptions, there’s virtually no individuality/creativity whatsoever. Oh, and a prerequisite to being a “featured” country artist is you gots to be very handsome/pretty.
heh, JC and Merle wouldn’t stand a chance today. How’s that for an oxymoron!
Yes, a somewhat similar shtick has been played out over many decades. Remember the dawn of “corporate (hair band) rock” circa early 80s? I’m not saying all country music is ****. There is still some very talented and great country music artists out there.
But the wheels have come off "the wagons" like never before with respect to country music in general. It’s durability is as mind-blowing as it is nauseating.
/fistatcloud