I've been through about six bearing assemblies over the years on my Mazda3. They usually sound like excessive road noise and for a long time I didn't realize it was a bearing. It's time to change it when you have to turn up the radio a lot to drown it out.
I've never found much difference between factory and aftermarket parts, well known or no-name, other than price.
What bugs me is they determined that ball bearings were unsuited to automotive wheel service way back in the '30s or '40s, and thus Timken tapered roller bearings became the norm. With proper clearance and some grease, they pretty much never failed. They were cheap and easy to service. Modern sealed hubs are usually ball bearings and are just another way to extract more money from your pocket.