All the maijic is in the head and not really new technology. Dijet is a very well respected carbide manufacturer and really strong in carbide and solid carbide drills. The heads must be a realitively new offering for them. Dr hosoi devolped a very unique drill point in the early 80's, basically put the company on the map for hole making, it is still copied by everyone and their brother today. I am a former employee and wish I could go back, unfortunately they do not produce in the US anymore.
If you would like to check out another really inovative drill check this one out http://www.iscar.com/Products.asp/CountryID/1/ProductId/150
This tool is a total ass kicker, it will max most machines out before the tool gets into its happy zone