It's impossible for any of us to know exactly what kinds of conditions happen to create discoloration on someone else's faceplates (for sure), so can only describe the variations I've found? Some of it is common understanding mostly but still puting it out there.
All faceplates have an anodized finish that varies in color and depending on manufacturer, strength of lettering on top varies (mainly due to bond variations and level of resistance to oils over time).
What we generally think of as water marks are generally actually breaks in the oxidation coating. (Not that hard water stains can't exist, it's just that they don't happen often in my experience.) Once broken through there is no real way to replace it but? Thankfully confusing the eye using a sealer of some kind can at times make them go away, almost go away completely, or minimize greatly. Another way is to polish gently using "smart use" of Magic Erasers and extremely gentle abrasive compounds. (I do this at times but typically a thorough cleaning with soap, hot water, toothbrush, micro fiber cloth, and a wipe down with a wax or sealer blends things beautifully.) The mild abrasive method helps with light abrasions that just "ride" the top of the high points in the brushed under surface, and on the right existing condition? It can be everything you want, but less is better and push it keeping this in mind (because of that thin anodized color).
All kinds of good waxes and things that lightly seal. (My favorite is Stainless Magic as it leaves a film that can really hide breaks in the anodized film and haven't found it's "light oiliness" to eat at any oil compromised lettering.)
This is what I've found (for myself) and maybe it'll help.