Thanks for the thoughtful response. I do agree that there are different mindsets and different markets, and each is best handled with different approaches. Frankly, most people would be better off never becoming "audio enthusiasts" and just getting a well matched (by whoever) system and going back to just enjoying the music without getting as obsessive about it as we all tend to.Hi JohnVF,
A lot of people want an in-home demo when they are buying one or two components. I've driven as far as Knoxville, TN to accommodate customers in doing this. The customer I referred to, and the one Jrtrent is referring to, I think, is the customer who is buying a whole system.
The primary concern of the customers that I most often have contact with is the viability of what they are buying over the long term. After all, simply put, they are buying is a home electrical appliance. They want something that will hold up over a long period of time and that can be reliably and professionally maintained throughout the term of their ownership. They want their investment to be protected.
This is a vastly different outlook on the situation as that of the audio enthusiast. They aren't buying for exactly the same reasons, and they won't make their choices the same way. In fact, they are more studied and deliberate in their choices and they darn sure do see and hear before they buy; mostly by way of me driving components to their homes and hooking them up for them.
So back to my point: The common buyer and the audio enthusiast buyer find different aspects of the purchase to be the most important. The common buyer is more interested in trouble free, long term ownership of their purchase (meaning 20+ years), and all the things that go into having that happen. The audio enthusiast generally has different priorities.
I've been in most of the audio shops in and around Chicago over the past 30 years. I believe that they mostly cater to the audio enthusiast crowd. Their business models are structured for that type of customer. We do some advertising in the audio enthusiast market segment, but our primary advertising is targeted at young professionals and homeowners, and small metropolitan markets.
So the shops that you frequent probably specialize in customers like you, and I know that some of them do that very, very well. Some of the best high-end dealers in the country are in the Chicago area. They may not have so much saturation within the rest of the stereo buying populace. I can't speak for them, but I do know the demographic that we serve.
Happy listening.
But once you're hooked and the littlest things bother you, or you've over time really gotten into a particular set of playback parameters, then I do think that you have to live with something, or at least, buy with the option of returning if it doesn't work out. I've liked many things in store that were so-so at home, and some things that were underwhelming in the store turned out to be much better when I could get them here and play around with the synergy between it and gear that I have around.
Chicago IS a great audio town...great stores and great people. Pretty much any approach you want is within a short drive.