It's all subjective. Find a sound you like and enjoy it.
I do think that the trend over time in the 1970s-90s was toward clarity and balance in tone, but there are bound to be many exceptions.
SaturationPt is right to note that it's impossible to judge between brands and models unless everything is brought back to as-new condition first.
If you are not driving the same speakers, again, how can you compare?
I will offer my observations, based on my experience, just for the fun of it: (dates from various sites on the net and may not be strictly accurate)
I have a fully restored SX-1000TW (1969-71), which is way on the 'warm' side of the spectrum. That one's character definitely became more balanced in tone after replacement of caps and transistors.
I will second the x3x series as sounding 'warm', at least my SX-636 (1974-76) does with its present un-restored components. As it is, the restored 1000TW is a bit cleaner in the low frequencies. The 636 will get a full rebuild one day.
I have an SX-950 (1977-79), 95% restored, and I would call that one both punchy and clear. Even more so than the 1000TW, this one's tonality was totally transformed during restoration in that the low and low-mid frequencies were greatly strengthened. I cannot say whether it differs markedly from the x3x series without a restored example for an apples-apples comparison.
I don't get hung up on brands. There is lots of great equipment out there.
In response to Zekeman, I also have Sansui 771 (1974-76), fully restored, and it has a very similar character to that of the 950.
I have a restored Realistic STA-90 from the mid-late 70s, and it is very comparable sound to both the 771 and 950. It sounds a bit more 'powerful' than the 771 to my ears. I cannot explain that well, but that was my conclusion from a swapping back and forth between them once (driving the same speakers at modest volume levels). My (unrestored) Realistic STA-430 from the late 70s-early80s sounded similarly powerful with its 10W/ch.
I have a Sherwood S7100-A (1971), unrestored, age-wise comparable to the 1000TW, and it is a thing of beauty as it is. Beautifully warm and clear/clean at the same time. It does not have the 1000TW's maximum power, but like the Realistics it sounds way stronger than its 14 W/ch would lead one to expect.
I presently run an unrestored Onkyo TX-3000 (1980-81?) in my living room system. It is quite comparable to the the 950, 771, and the STA-90. It uses an integrated amplifier [STK-050 II] similar to the x80 series of Pioneer from that time period, which are reported by many to be cool-sounding. There is nothing cool about the sound that that unit makes. I rattles the dishes in the kitchen cupboard with strong, clean bass.
Before getting back into the 1970-ish gear, I ran an early 90s Sony AV receiver for nearly 2 decades (cannot recall the model, but it was 50 W/ch). It was very neutral sounding, clean and clear, nice in its own way. I used an equalizer with it to give it the full smiley-faced tone adjustment that sounded right to my ears.
With all of my older equipment, I rarely feel the need to move tone controls off the flat position.