I have never heard the JBL 530s, but other JBLs were never my cup of tea. That being said, I did audition the KEF LS50s for several weeks but sent them back. They had the clarity, transparency, detail and imaging of my 40 year old KEF Calindas, but did not exhibit the smooth rich full sound of the Calinda. The LS50 also did not have the bass extension of the KEF Calinda. The LS50 seemed somewhat harsh compared to the Calinda. I did try several different amps with the LS50, Onix A-120 (120 wpc) and a McCormack DNA 125 (125 wpc) but noticed no difference.
This was for my wife's system. We ended up with a pair of Gallo Acoustics Classico CL1 speakers at a fraction of the cost of the KEF LS50. Surprisingly, the Gallo Acoustics speaker was much closer to the smooth rich sound of the KEF Calinda.
Of course everyone's hearing, preferences, system and room acoustics are different and your experience may be different.