Kenrick Sound speaker demo videos - what’s the deal?

[MaxMattingly]

Hi there! New to AK and I have to say it seems so cool...this reminds me of the Internet when I was a kid/teenager. There used to be lots of websites and not just the 5 that seem to comprise 95% of all Internet traffic nowadays. But I digress.

Anyway, my question for the AK community is this - many of you may have seen the (fairly popular) videos that are regularly posted from the YouTube account of Kenrick Sound, a Japanese high-end audio retailer and, as far as I can tell, classic speaker reproduction-builder(?). The videos are fun to me because the speakers look cool, and they often choose interesting music to show off the speakers.


However, I made the following inquiry in a comment and got scolded, but I genuinely want to know - what is the point of these videos? How could a video of a super high-end speaker and gear stack playing hi-res audio mean anything to me watching a video on YouTube? To say nothing of YouTube’s inherent compression, the folks at Kenrick sound have no idea what kind of gear any viewer is using to watch the videos! There are many kinds of audio demo videos to which I am sympathetic (guitar pedal, synth, whatever), but how can a speaker, which moves the air in a room, be demoed on a YouTube video recorded on a nice camera microphone?

Crutchfield’s SpeakerCompare system at least makes sense to me. There’s a ton of science and rigor that go into it, and the listener’s conditions and gear are prescribed. But I’m not crazy in thinking these videos, while cool, can’t possibly demonstrate a speaker....am I?


Disclaimer: I am not a hater, I’ve been to Japan twice and totally dig the vibe of everything Kenrick Sound does. Frankly you could even go so far as to say that I’m a closet weaboo. It just truly baffles me.


Looking forward to hearing anyone’s thoughts and hoping that I’m on the mark with this. Thanks!

 

[grillebilly]

Exposure

 

[hjames]

Well, Kenrick Sound is very content fulfilling whatever the market wants.
http://www.jbl43.net/
I have seen them offering gold plated JBL 2405 slot drivers (super tweeters) - becuase there is a market for such things.
They do offer some really cool super-restored JBL studio monitors, and then some ...
Gorgeous stuff!

But I'm always cynical about "listening" to anybody's speakers through my computer system ...

 

[Tom Brennan]

That I find the gear sounds good listening to it on youtube through my headphones raises questions I'd as soon not have answered.

 

[DMLBES]

Me personally I love to watch Kenricks videos as I love speakers. Kenrick also seems to have high quality mics, its no different then watching music videos. Although one wont experience the true potential of listening to the speakers in person it does give one a example of how its likely to sound in real life especially with a good mic. With a good mic one can differentiate the difference in sound from one speaker to the next. With a bad quality mic everything sounds the same as you can play some Apogee loudspeakers and they sound like transistor radios but we all know its not true. Kenrick speakers are mostly old school refurbished custom modified JBL's and other old school brands that have been around forever. In one of his speakers he even had a plasma tweeter.

Like someone mentioned its for exposure like free advertising so more people buy his products. He lives in Japan so its probably intended for customers who live in Japan.

Also I listen to some music from youtube vids , yeah sure you can laugh at me but some vids are of high quality recordings and sound really good. Some vids go up to 4k 24/96.

 

[E-Stat]

Eye candy for old rockers.

 

[Drugolf]

Just showing off as I would if I was at that level of work and production.

 

[mikeybc]

I really like the videos of when they deliver to their customers. Wish they did more of those.

 

[4-2-7]

The videos are fun to me because the speakers look cool, and they often choose interesting music to show off the speakers.

be demoed on a YouTube video

No body is demoing a speaker off Youtube to buy, he is showing off what he does so he get exposure. You said it yourself the reason he post the vids in the quote above.

recorded on a nice camera microphone?

The images are recorded with a camera, the audio is not.

 

[xero-D-hero]

The answer imaybe really simple...

If they have their own youtube channel,they get paid for sharing their content.
The more hits their videos get,the more $$$ they make.

Just look up "earn money with youtube" -or- "getting paid for youtube" on a web search engine for more info.

HTH

Bret P.

 

[soundbound]

I can hear their speakers and room good enough on my headphones to get a good enough sense of how they sound. They have great speakers and do great work. I like most their music choices too.