I enjoy the show, but don't really go too much out of my way to watch. If I stumble across it, I'll probably watch it (if I haven't seen the episode before).
I don't know if I agree with the assessment that it's a soap opera or necessarily for men. The two most avid fans of the show I know are my wife and her sister, and, while the show does tend toward drama, they do some great, humorous stuff.
I suppose that you're assessment of it being a soap opera depends on what your definition of a soap opera is. While the show is definitely a serial, meaning that the narrative thread runs throughout all episodes, I don't think it has the melodrama or the painfully slow narrative pace that's inherent in more traditional soap operas. Because it lacks two of the three elements that, for me, define what a soap opera is, I can't call it a soap opera.
And, frankly, I do kinda like the show, and I see "soap opera" as a pejorative term so I'll defend it from that classification. Serial drama. Or just plain drama work better for me.
What's crazy to me is the cultural differences between then and post-British Invasion America.