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New Audio Technica AT LP 7

Looks mildly interesting - AT is introducing a manual belt drive turntable at CES - caught my eye and attention. I just noticed the new turntable on their web site while I was comparing a cartridge spec, I like this development from AT.
 
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The specs are not fantastic for it, but I say the more the merrier when it comes to new models and competition arriving in the marketplace. Yeah!
 
It possibly came with same internal preamplifier with additional MC input and W&F is same as on LP-120 with DD motor. It is dampened better but I think that is not too much difference in sound... We will see what tests and reviews says...
 
The specs are not fantastic for it, but I say the more the merrier when it comes to new models and competition arriving in the marketplace. Yeah!

I agree that the specs look sort of okay, seems that they are in line with the other better tables from the range. I have only heard the AT LP120 and the LP 5, found that the LP120 seemed a bit boisterous but the LP5 was surprisingly good. Not a fan of the LP120 and I found that the LP5 just did not look like it sounded. This will be a premium table in their line up, I wonder what it will sound like.
 
Although I haven't heard one, the LP5 received very good reviews when it came out, including from WhatHiFi and others. It must do something right, and in any event AT sells a lot of turntables to a lot of happy customers. I'm looking forward to reviews of the LP7. As far as specs, I am of the opinion that specs are great, but what of them do we actually hear? Unless <.2% W&F becomes noticeable, as compared to .025& W&F, it doesn't matter to me that one is better than the other. I own several turntables, only one of which is a unit that cost quite a bit more than the others and comes with published specs that are much better, but regarding W&F, I can hear no difference between them, so there you have it. Maybe I'm not particularly sensitive to W&F, or maybe specs on paper are not that important.


I agree that the specs look sort of okay, seems that they are in line with the other better tables from the range. I have only heard the AT LP120 and the LP 5, found that the LP120 seemed a bit boisterous but the LP5 was surprisingly good. Not a fan of the LP120 and I found that the LP5 just did not look like it sounded. This will be a premium table in their line up, I wonder what it will sound like.
 
I kind of like that. Guessing the street price might be closer to $700 than $800. Wonder if that tonearm might be a direct replacement for the non-height-adjustable arm of the AT-LP5? Maybe an LP5A?
 
$700-$800 !!!! The emperor has new clothes but is still very unattractive underneath them. If all your going for is looks then add another Hanpin table to the collection, now if you had invested all that hard earned money in one good quality table new or vintage, but that wouldn't make any sense.
 
Not everybody prefers a 40 year old turntable. It's a different world and the market (beyond the vintage enthusiasts in these forums) is calling for the specs we're seeing in these new models. If AT had any trouble selling these turntables they would change the specs. By the way, are you positive that you can hear the difference between <.2% W&F and .055% W&F? I'm pretty sure that I cannot. I don't suppose it's possible that the specs from the 1970s were (a) skewed up for marketing reasons only or (b) unnecessary for human listening? Do you really think the Taiwanese, among the most sophisticated manufacturers in the world, could not easily duplicate those old W&F figures in new machines? If the market called for it, they certainly would.
 
$700-$800 !!!! The emperor has new clothes but is still very unattractive underneath them.
A 20mm thick solid acetal platter isn't cheap. It's a new direction that some higher-end manufactures have ventured down. IMO, it should sound better than a thin alloy platter no matter what mat is put on it, or what the specs say for that matter.
 
Not everybody prefers a 40 year old turntable. It's a different world and the market (beyond the vintage enthusiasts in these forums) is calling for the specs we're seeing in these new models. If AT had any trouble selling these turntables they would change the specs. By the way, are you positive that you can hear the difference between <.2% W&F and .055% W&F? I'm pretty sure that I cannot. I don't suppose it's possible that the specs from the 1970s were (a) skewed up for marketing reasons only or (b) unnecessary for human listening? Do you really think the Taiwanese, among the most sophisticated manufacturers in the world, could not easily duplicate those old W&F figures in new machines? If the market called for it, they certainly would.
If the rest of your system isn’t great then no you won’t necessarily hear the difference in W&F. Also depends on your hearing, the room, the style of music, cart, etc. I’ve personally owned 2 new tables, AT-120 and a music hall 2.2 that had bad W&F and yes it is very noticeable when compared side by side to my older technics table or my realistic labs table or y Sanyo.
 
Not everybody prefers a 40 year old turntable. It's a different world and the market (beyond the vintage enthusiasts in these forums) is calling for the specs we're seeing in these new models. If AT had any trouble selling these turntables they would change the specs. By the way, are you positive that you can hear the difference between <.2% W&F and .055% W&F? I'm pretty sure that I cannot. I don't suppose it's possible that the specs from the 1970s were (a) skewed up for marketing reasons only or (b) unnecessary for human listening? Do you really think the Taiwanese, among the most sophisticated manufacturers in the world, could not easily duplicate those old W&F figures in new machines? If the market called for it, they certainly would.

Most of my family is in Taiwan, and without getting into politics. Taiwan manufacturing today is not what it was in the 80s and 90s. Taiwan was once thought of as the best performing of the 4 dragons (Hong Kong, Singapore, South Korea). Today they're by far the weakest, and their economic future is the most uncertain. Many argue it's on the brink of death.
 
Not everybody prefers a 40 year old turntable. It's a different world and the market (beyond the vintage enthusiasts in these forums) is calling for the specs we're seeing in these new models. If AT had any trouble selling these turntables they would change the specs. By the way, are you positive that you can hear the difference between <.2% W&F and .055% W&F? I'm pretty sure that I cannot. I don't suppose it's possible that the specs from the 1970s were (a) skewed up for marketing reasons only or (b) unnecessary for human listening? Do you really think the Taiwanese, among the most sophisticated manufacturers in the world, could not easily duplicate those old W&F figures in new machines? If the market called for it, they certainly would.

It isn't a question of vintage versus new, or marketability/market acceptance. It's a question of acceptability. The PL-514 was no high end turntable back in 1977. It was next to the bottom of Pioneer's lineup and listed for $125.00. That's why I chose to list the specs for it. The fact is, very average vintage turntables simply blow most new turntables into the weeds.

There are people (most, I would expect) who would never consider buying a used turntable so they never even look into their quality and don't know what they're missing. Forking over $700.00 or $800.00 for a turntable with unacceptable performance just seems foolish to me. And "do you really think" it's any less likely that Audio-Technica/Hanpin are fudging the specs than it is that the Japanese did so in the past? Well, do ya? Were those nasty Japs peddling "fake news"? That is such a bush league debate tactic.

John
 
Most of my family is in Taiwan, and without getting into politics. Taiwan manufacturing today is not what it was in the 80s and 90s. Taiwan was once thought of as the best performing of the 4 dragons (Hong Kong, Singapore, South Korea). Today they're by far the weakest, and their economic future is the most uncertain. Many argue it's on the brink of death.

And, though Hanpin is indeed a Taiwanese company, they build their turntables in the PRC, just like Foxconn, the company that makes the iPhone.

Could Hanpin make a turntable with better/good specs? Sure. It all depends on what their customers want and what they're willing to pay for it. I've said this before but Hanpin isn't in the business of making turntables. They're in the business of making money.

John
 
To each their own. I own a very nice turntable made in Germany that has great specs. I also own an American made entry-level turntable with lesser specs. I also own a (gasp!) Fluance RT81 made in (gasp again!) China. They sound different, sure, but I cannot hear any difference in speed or wow or flutter between them, so whether or not a 40 year old Japanese turntable has better specs is of no import to me, and I frequent these forums. I can assure you that almost all customers out there buy these Chinese machines and are very happy with them. In no way is it up to you whether these specs are acceptable, as that's what the larger market is for. Don't buy one, preach all day about their inferiority, nobody beyond a few hundred on these forums cares. Like I said, AT et al would offer better specs if the market called for them.

I still am not convinced that these are hearable differences that we're talking about, for the average user, the user that AT is marketing to at this point. I just spent the entire afternoon A/B-ing my Marantz TT-15 back and forth with my U-Turn Orbit, including rock, jazz, piano, horn instrumental, symphony, listening carefully for speed, sustain on piano notes, granularity, any differences I could hear. In the end, they both sounded great to me. Neither produced W&F that I could hear, even on difficult sustains in piano and trumpet. It's amazing how good the Orbit acquits itself against a machine in a completely different market segment. The differences in these turntables are just not that great IMO.

Maybe you're a super golden ear, or perhaps there is some other issue, but if you don't like products manufactured in China, well, you're out of luck. I would bet money that most of the "things" in your life that have been purchased in the last 15 years are made in China. Lastly, if the larger consumer market calls for new turntables with better specs, those same Chinese factories will start churning them out in short order.
 
And, though Hanpin is indeed a Taiwanese company, they build their turntables in the PRC, just like Foxconn, the company that makes the iPhone.

Could Hanpin make a turntable with better/good specs? Sure. It all depends on what their customers want and what they're willing to pay for it. I've said this before but Hanpin isn't in the business of making turntables. They're in the business of making money.

John

Again, don't want to get into politics. But Taiwan's manufacturing moving to the PRC is a relatively recent phenomenon. Taiwan passed NHS in 1995, and initially tried to fund it through premiums only. It wasn't until the early 2000s when they realized they'd need to subsidize NHS through taxes, and only then did manufacturing start moving to PRC due to increased costs. .

To each their own. I own a very nice turntable made in Germany that has great specs. I also own an American made entry-level turntable with lesser specs. I also own a (gasp!) Fluance RT81 made in (gasp again!) China. They sound different, sure, but I cannot hear any difference in speed or wow or flutter between them, so whether or not a 40 year old Japanese turntable has better specs is of no import to me, and I frequent these forums. I can assure you that almost all customers out there buy these Chinese machines and are very happy with them. In no way is it up to you whether these specs are acceptable, as that's what the larger market is for. Don't buy one, preach all day about their inferiority, nobody beyond a few hundred on these forums cares. Like I said, AT et al would offer better specs if the market called for them.

I still am not convinced that these are hearable differences that we're talking about, for the average user, the user that AT is marketing to at this point. I just spent the entire afternoon A/B-ing my Marantz TT-15 back and forth with my U-Turn Orbit, including rock, jazz, piano, horn instrumental, symphony, listening carefully for speed, sustain on piano notes, granularity, any differences I could hear. In the end, they both sounded great to me. Neither produced W&F that I could hear, even on difficult sustains in piano and trumpet. It's amazing how good the Orbit acquits itself against a machine in a completely different market segment. The differences in these turntables are just not that great IMO.

Maybe you're a super golden ear, or perhaps there is some other issue, but if you don't like products manufactured in China, well, you're out of luck. I would bet money that most of the "things" in your life that have been purchased in the last 15 years are made in China. Lastly, if the larger consumer market calls for new turntables with better specs, those same Chinese factories will start churning them out in short order.

I had an AT-LP120 for a short time because a friend wanted me to remove the preamp for him. I put it on my wall shelf above my subwoofer to test afterwards. The AT had some horrible feedback issues unless I disconnected the sub, while my sl-1200, and my Rotel TT that I used on the same shelf never had an issue. To be fair, I had two plastic technics on this shelf before that had the same issue. Of course this is a worse case scenario. But the build quality differences are very noticeable in my situation, and that can't be measured by specs.No golden ears required.
 
Maybe you're a super golden ear, or perhaps there is some other issue, but if you don't like products manufactured in China, well, you're out of luck. I would bet money that most of the "things" in your life that have been purchased in the last 15 years are made in China. Lastly, if the larger consumer market calls for new turntables with better specs, those same Chinese factories will start churning them out in short order.


Yes, I was frightened by a Chinese dragon when I was a small boy. Never been the same since. You're a real piece of work, you are! And you certainly make a lot of assumptions.

And it isn't just my ears that are golden. Look at my avatar!

John
 
Again, don't want to get into politics. But Taiwan's manufacturing moving to the PRC is a relatively recent phenomenon. Taiwan passed NHS in 1995, and initially tried to fund it through premiums only. It wasn't until the early 2000s when they realized they'd need to subsidize NHS through taxes, and only then did manufacturing start moving to PRC due to increased costs. .



I had an AT-LP120 for a short time because a friend wanted me to remove the preamp for him. I put it on my wall shelf above my subwoofer to test afterwards. The AT had some horrible feedback issues unless I disconnected the sub, while my sl-1200, and my Rotel TT that I used on the same shelf never had an issue. To be fair, I had two plastic technics on this shelf before that had the same issue. Of course this is a worse case scenario. But the build quality differences are very noticeable in my situation, and that can't be measured by specs.No golden ears required.
I had the same feedback with my at120 with no sub! Hope the new owner is happy with it.
 
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