And what's discussed here is hardly that.
I'm not a design engineer, just a tech school grad. But all other things being equal, if speaker cables a and b have
measured equal impedance across the audible frequency range how can they not "sound" the same?
And what do you make of those who claim to hear a difference between THX (Pixelgen) and brand X HDMI cable?
Someone at audiosciencereview.com and at least one other forum suggested that small scale brands like BJC and perhaps even those like Audioquest, while also selling reasonably priced audio and HDMI cables, are driven to sell ultra priced snake oil cable in order to survive against those selling high volumes of all Chinese built stuff, such as Monoprice, and which sells very well.