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Opening a record store

Well I know this is the third thread about opening a record store I have commented on in the last month so unless you keep posting new threads asking the same question at least two other guys are thinking they should open a record store as well. People are jumping on the record store bandwagon fast, too many people opening too many stores is going to hurt your business, great for us but **** for you.

Enjoy your records as a hobby and don't ruin it by making a business out of it. That right there is a lesson that cost me $25,000 to learn.
 
I think that you will find the market for "mid-fi" and "hi-fi" gear is quite limited. Frequenting AK can make this fact easy to overlook. I also wonder how you are going to maintain a decent inventory. While the market is small, so is the supply. Good gear at decent prices on CL gets snapped up pretty quick, and it takes a lot of time to cover estate sales and auctions.

Since I retired several years ago, I run a hobby business from my home restoring vintage receivers, speakers and turntables and then selling them (a few units a month). If I had to worry about making money from it, it would be a very tough business. I'm not as fast as a professional tech, but trouble isolation and repair takes quite a bit of time for anybody. You won't find a decent tech for less than $25 an hour (and probably much more, unless you can find a retired guy who wants to do it part time and is willing to work for low $). So you'll have to recover this cost, plus whatever you paid for the gear, plus a reasonable profit...and do this while keeping your prices reasonable.

I'm obsessive about my restoration work....I try to get things as close as possible to showroom condition. Buyers are always impressed with what I have to sell, and I've built up a pretty good reputation...in fact, most of my sales come from referrals and prvious customers now. My prices are at the very high end, and even at that I would estimate that I'm making about $10 per hour for my time on restoration work! The core problem, other than the work being time-consuming, is that while the time it takes to do a nice restoration is about the same for mid-fi as for higher $ gear, the bulk of the available market is definitely oriented towards "mid-fi" prices, If you focus on high dollar gear, you shrink your market dramatically and your inventory turn cycles get a lot longer (which means lower cash flow).

And yes, if profit was my driving objective, I could probably get my hourly profit up to $20 or even $25 by not being so meticulous. I could cut an hour or two off of each unit by not repairing/refinishing the cabinets, detailing the faceplates, tearing them down to clean each pot and switch, cleaning all of the input and output jacks, etc....in other words, do only the repair/service work to get them running properly. But $25 an hour is not going to cover your tech, much less a profit on the unit. And, with this approach, a lot of prospective customers will see your inventory as comparable to what they could pick up themselves at a garage sale.

I know the owners of both of the audio repair shops in Kansas City. It's a very hard business in which to make a living. Most people just junk what breaks and buy something new at Best Buy. They are not looking for great sound quality....just something that plays music and is convenient. And many are going to digital media and wireless speakers for the convenience...not much repair opportunity for this stuff. So, the mainstay of their business is the small segment of the population that are true audio enthusiasts. One shop has improved their business by doing on-site service work on built-in media systems and installing sound systems for churches, schools, etc...but it sounds like you are pretty focused on selling records, selling vintage gear, and doing repair work.

Based on what I've learned with my hobby business, and what I've learned from getting to know the owners of the two local repair shops, if you are going to do it here is my advice (FWIW):

- Start with a spot in a popular flea market, and do it only on weekends. This is when most people have time to shop, your overhead will be much less, you can build up a base of business, and you will get a good sense of whether or not a dedicated shop is viable.

- Have a GOOD website, and market the heck out of it. Have lists of your inventory, good pics, a newsletter with info about sales, new stock, "how to" articles about vinyl, turntables, etc that people can subscribe to. Build a mailing list from your website and from customers who visit your shop, and keep them informed/interested. Offer discounts and incentive for repeat buyers.

- Find a retired tech or someone who can do it part time. DON"T get into the repair business, at least not at first. Use the tech to tune up and service the gear that you are going to put into your inventory.

- Have a standardized checklist of service work done to the items you sell so as to reinforce the value of your stuff vs something they can buy at a garage sale. For example:

  • Tested all functions
  • Replace any non-working bulbs or lamps
  • Performed standard service adjustments
  • Cleaned and deoxidized all switches and control mechanisms
  • Etc

- Provide a 30 or 60 day warranty (full refund or repair)

- Have information hand-outs covering the basics of setting up and using a receiver or integrated amp, a turntable, etc. Be seen as a helpful, knowledgeable resource....even if the customer doesn't buy anything.

- Keep your inventory displayed well...clean, organized, not stacked on top of each other, etc

Good luck with it.
 
James,

I visited "old school audio" when I was visiting my mom in Enid, Ok last weekend.

He runs his record and vintage equipment store out of an "antique mall". He has premium space on one side of the building with a very large amount of floor space in proportion to the other stalls.

He also manages / and mans the facility. I get the impression he couldn't make a living on the sales of his records and equipment alone, and needs the additional income he gets from managing the antique mall.

Here's a link to photos I took of his store on flickr.

https://www.flickr.com/photos/91098910@N05/sets/72157644502319675/

and here's the link to his Craigslist Ad

http://enid.craigslist.org/ele/4396745057.html

and you could Like him on facebook (I suppose) here.

https://www.facebook.com/pages/Old-School-Audio-Vinyl/595429470492181

He said you could contact him if you'd like to get some info on his experience.

Good luck with the store.

Wayne

p.s. His name is Dale for what it's worth.
 
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Thanks for the heads up and all the helpful tips. I am having problem finding the right location (low rent and a short term lease) the one landlord that I was talking with have no idea what a record is and when hear there's stereo, refuse me out right thinking that I will be too loud. So, I am still searching for a space.
 
Seems like I spent about $60 on a Long John Baldry album some time ago! "It Ain't Easy," with "Don't Try to Lay No Boogie Woogie on the King of Rock and Roll." Asked about it at a record store, and was told it was a great album that'd been out of print for years and they'd never made a CD. He told me if I found one, I'd probably have to pay about $60 for it. I found one, and that's what I paid.

Just heard that they're opening up a Sub Pop record store at SeaTac International Airport here.

I doubt they sell as few as you estimate.

There's a used record store near me in Burbank that does pretty well. No used electronics though.

I would imagine if you were in a hipster rich environment and had low enough rent and cheap enough inventory you could make a go.

Good luck James

Eric
 
Seems like I spent about $60 on a Long John Baldry album some time ago! "It Ain't Easy," with "Don't Try to Lay No Boogie Woogie on the King of Rock and Roll." Asked about it at a record store, and was told it was a great album that'd been out of print for years and they'd never made a CD. He told me if I found one, I'd probably have to pay about $60 for it. I found one, and that's what I paid.

Just heard that they're opening up a Sub Pop record store at SeaTac International Airport here.

You should have looked on Ebay I see many new CD's with those titles, for about 5 bucks each. And an LP for 6.95.
 
no, I am not going to open the store. I am probably moving to Taiwan pretty soon, because my Mom is pretty sick and my Dad can't take care of her.
 
For what it's worth, the used record market in Ottawa is booming.

There are four or five used record stores that I can think of right now. One of the owners at least is a member here on AK. Each of them are their own stores and the record sales are supplemented in some cases by DVD and CD sales and used stereo equipment in other cases. My favourites are The Turning Point and The Record Centre.

They both sell clean records at reasonable prices, and The Record Centre sells some very nice Stereo Gear. I have been to other places and the records were disappointingly bad for what I paid and any stereo gear they had looked like it had just been bought at a thrift store.

I go to the thrifts, but at thrifts, the record selection is very random. I check out for specifics at the record stores. And who doesn't love looking at beautiful vintage gear in all four dimensions!
 
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