readers digest integrated and tuner

BTW - this one already has a new home. Your shelf space is safe for the moment.

I've already got my Tripath amp donor chassis. It's a Pioneer SA-6500 and one of these days I'll have the cash to put it together.

edit: In my mind classic Cricket means it was just too cheap to leave behind.
 
Last edited:
I have one of those amps, too. I'll have to dig it out and give it a listen now.
 
Now, you need to find some Readers Digest speakers to go with them.
DSCN1172.jpg
 
More from the Digest

I just dug out my set that was rescued from the scrap yard last year. It's been running for a couple hours down in the basement and sounds really good. It's hard to make out the rosewood case in the photos but it really compliments the silver face. Someone wasn't too happy with the logo and it's been scratched off both front and back. Overall they seem to be a little better than average equipment with some heft to them.
 

Attachments

  • 060211.jpg
    060211.jpg
    47.1 KB · Views: 162
Readers Digest Stereo

I purchased this set when I was in high school in 1976 so I can give a little history. The whole set was sold by RD and included a BSR turntable and speakers. It all sold for under $600 if I remember correctly. They set it up so you could pay monthly. It sounded great to me at the time and all in all, I would say it was pretty good stuff. I tried to find out who actually made this but dont really know. They were made in Japan and I would guess Kenwood. Today, all I have left is the tuner which still works great. The amp died under warranty and I replaced it with a Pioneer integrated amp (SA-6500II) that I still have in storage today. I remember RD sent out an advertisement in the mail (wish I had that today). This is really nostalgic as this stuff got me into audio.
 
Last edited:
Nice thread to resurrect. IIRC, Readers Digest, among others, offered gear somewhat as an add-on to their regular products. Certainly, customers who were comfortable with RD's financing and mail-order purchase processes would have been quite compelled to continue that relationship.

Back when these items were being marketed, there was a start-up wave going on in Japan of contract, build-to-spec, manufacturers - we would call it outsourcing today. Many of these were actually subassembly suppliers to all the big names we recognize.

They would advertise their abilities to deliver sample receivers and amps in the back of many of the trade magazines servicing the fast-growing consumer electronics industry. You'd see small ads for "Send us your performance specs, front-panel layout and we'll get you samples in less than a month; full container loads of product in less than 2 months from approval!"

Of course, this arrangement meant that the 'owning' brand in the US would have to take delivery of the product, write an owners manual, stock spare parts, create boxes, build a distribution network, and all of the other costs of bringing a product to market.

Readers Digest already had many of these requirements in place with their other products so that cost of entry into the consumer electronics market was lower than most.

Today, we see similar tactics being played out by folks like Best Buy where their Insignia brand is pretty much just that - a name with contract suppliers delivering product to BB's specs, price point and profit margin projections.

Cheers,

David
 
Funny, I saw this RD amp on the 'bay awhile back and did some digging out of curiosity. My research indicated that this may have been made by Sansui actually. I bid on it, but it got to be more than I wanted to pay. Looks like it would make a nice office/bedroom amp.
 
Pretty cool! They made black faced one's also. When I saw the image it struck me as Sansui looking. The silver reminds me of the Radio Shack type. I imagine it sounds pretty good, Readers Digest was a trusted periodical for many families when I grew up as a kid. My grandmother got them and I devoured the stories every month. Great stories and great lessons of life
 
My Reader's Digest audio system

Here are some pics of my 2000XR system. To quote the RD sales brochure that came with the units "The quality high-fidelity system you always promised yourself". It also came with owners manuals for the integrated and tuner. 18 w/channel. No info on who made it but the sales literature is dated 1977. The sound is similar to my Sony STR-6036A although so far I prefer the Sony. The amp weighs 11.6# not earth shattering but sufficient for a bedroom set with efficient speakers. Only issue was replacing tuning guage bulb. I wish I could take credit for how clean the unit is inside but it arrived in this condition.
 

Attachments

  • 20150604_180001.jpg
    20150604_180001.jpg
    51.3 KB · Views: 158
  • 20150604_171837.jpg
    20150604_171837.jpg
    82.4 KB · Views: 176
  • 20150604_180053.jpg
    20150604_180053.jpg
    48.4 KB · Views: 166
  • 20150604_181150.jpg
    20150604_181150.jpg
    88.9 KB · Views: 169
  • 20150610_165720.jpg
    20150610_165720.jpg
    51.3 KB · Views: 140
Last edited:
Quite the thread resurrection.:D:D

Those RD components were quite well made and sounded good. Not surprised about a possible Sansui connection.
 
I like the way the resistors were mounted on the tone board. I would never have thought of doing it that way.
 
Back
Top Bottom