Tesla Model S is the vehicle of choice in many of America's wealthiest zip codes
Recently, I saw a headline from a Forbes article that said "Silicon Valley Dominates 2013 List of America's Most Expensive ZIP Codes." This is always an interesting list Forbes publishes that indicates where old (and new) money is thriving in the U.S. Silicon Valley is clearly where it's at in 2013, as the list reads like a flashback to a pre-bust Y2K.
I was curious how this wealth affected Tesla Model S ownership, as that car has become the undisputed darling of the Silicon Valley set. What I found was surprising - I expected to see good numbers in California but I wasn't expecting to see double-digit market share in several wealthy West Coast areas.
Why is any of this important?
Influential people set trends while the mainstream aspires to follow. We've seen this countless times in many different retail sectors. Cars are no different, albeit more expensive than most other purchases. Additionally, with the proclivity of tech geek being chic, the Silicon Valley area will set trends faster than traditional high-income markets like New York
So, as Tesla increases the number of models on offer and price points, it could find itself in demand by more than just those in these wealthy enclaves. After all, most luxury car companies find the most volume in their entry-level vehicles.
http://autos.yahoo.com/news/tesla-m...america-s-wealthiest-zip-codes-220857728.html
Saw this at Yahoo something or other
Recently, I saw a headline from a Forbes article that said "Silicon Valley Dominates 2013 List of America's Most Expensive ZIP Codes." This is always an interesting list Forbes publishes that indicates where old (and new) money is thriving in the U.S. Silicon Valley is clearly where it's at in 2013, as the list reads like a flashback to a pre-bust Y2K.
I was curious how this wealth affected Tesla Model S ownership, as that car has become the undisputed darling of the Silicon Valley set. What I found was surprising - I expected to see good numbers in California but I wasn't expecting to see double-digit market share in several wealthy West Coast areas.
Why is any of this important?
Influential people set trends while the mainstream aspires to follow. We've seen this countless times in many different retail sectors. Cars are no different, albeit more expensive than most other purchases. Additionally, with the proclivity of tech geek being chic, the Silicon Valley area will set trends faster than traditional high-income markets like New York
So, as Tesla increases the number of models on offer and price points, it could find itself in demand by more than just those in these wealthy enclaves. After all, most luxury car companies find the most volume in their entry-level vehicles.
http://autos.yahoo.com/news/tesla-m...america-s-wealthiest-zip-codes-220857728.html
Saw this at Yahoo something or other
