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The Re-Badged Electronics Thread

Just using Silverstone as an example, Warwick, Wells Gardner, Colonial (Admiral), Fisher/Sanyo, Arvin, and plenty that I missed have all made product for Sears Silverstone.
Thnx for the list, was it Wells Gardener that made the Loctal tube era gear?
 
I remember back in the day, working on TVs (think 4x3 crt, often with tubes, aside from the picture tube ). The Sams photofact folder would list several manufacturers and models for the same chassis. It did make troubleshooting easier.
 
I remember back in the day, working on TVs (think 4x3 crt, often with tubes, aside from the picture tube ). The Sams photofact folder would list several manufacturers and models for the same chassis. It did make troubleshooting easier.
Almost all of the old crt tv's I've owned could be found under other brands. RCA=GE, Philco=Magnavox ect. In the beginning there was what, maybe two manufacturers of VCR transports?
 
Nad's c 556 turntable is a slightly tweaked rega rp1. As far as I know NAD have been re badging rega turntables for a while.
 
Curtis-Mathes branded equipment was very often NEC in disguise, and is pretty good stuff, compared to other contemporary gear.
 
Due to the start up costs (tooling) most all company's did this, they might adjust some features due to marketing reasons (up or down) but the Japanese respected patents and their were licenseing agreements to consider but still way cheep to outsource and still provide a good quality product. Today due to NO respect for patients by the Chinese who knows what you get.

Do I take it that "back-in-the-day" if there is "re-branding", you got reasonably good quality because it was "fathered" by the "big guns", but today not so much ("Oh, this system is for 'SHOLCK-MART', so lets make it as cheap as possible"). Food for thought here! :idea:

Mark T. :music:
 
Curtis-Mathes branded equipment was very often NEC in disguise, and is pretty good stuff, compared to other contemporary gear.
I acquired one of the NEC CM TVs that another repairer had got lost in back in the 70s, excellent set. Their big TVs were discontinued totl RCA series.
 
I bought a Scott R376 at a garage sale, and found out it was almost identical to Hitachi SR-903 except for some minor changes on face plate layout. The schematics and components in the cabinet are all the same as well as the specs. By the way, they are very good performers and very much "undervalued".
r376.jpg
hitachi sr-903.jpg
 
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There was a post to that effect concerning the A-720 by Karl vd Berg...
http://www.audiokarma.org/forums/index.php?threads/blaupunkt-ma-5850-↔-yamaha-a-720.512656/

Cheers,
James

That's right, thanks for the clarification. I'd pick one of those up in an instant if it popped up.

Remember when Volkswagen sold Dodge Caravans with VW logos on them? LOL

A coworker of mine has one of those and really it's not bad. He paid less than a like year Caravan and can still get nearly all parts at the usual aftermarket stores for good prices. The VW specific bits are another matter though...
 
Both them and Warwick. Warwick made stuff for them for a long time, into the seventies.
I have a Warwick Silvertone console amp I like for its elegant design and decent opts. I've had a few of the Loctal wire recorders and have one of the 1940s 10 inch roundy Loctal console TVs.
 
Do I take it that "back-in-the-day" if there is "re-branding", you got reasonably good quality because it was "fathered" by the "big guns", but today not so much ("Oh, this system is for 'SHOLCK-MART', so lets make it as cheap as possible"). Food for thought here! :idea:

Mark T. :music:
That was my question also. Did lower quality parts like caps and resistors get used? I'm thinking in places where the Pioneer branded might have low-leak caps, did the re-brand just have GP? Or ELNA vs no-name...
 
That was my question also. Did lower quality parts like caps and resistors get used? I'm thinking in places where the Pioneer branded might have low-leak caps, did the re-brand just have GP? Or ELNA vs no-name...

When ordering from a manufacturer the buyer would state the quality they wanted the manufacturer would show the buyer different "build outs " with different quality of parts,technology, ect they were building toward a price point , so there were compromises made all the time at all levels. Same by the original designer.. if no compromises were made there would be no mod or upgrade market or hobby. The bean counters always have their say. That's where brand preference comes in "who do you trust to make the least compromises " of course the sale price will reflect this. You pay more for the Marantz than the JC Penny, may be the same TT but we assume Marantz would use say a better "ginble" in the tonearm, maybe a motor with more poles, ect.
 
Very common practice indeed. When I was a kid, we had a Truetone TV set from Western Auto that was a re-branded GE. Likewise, I have a Sears LXI TV set that's a re-branded GE. The same set was also sold under the RCA brand (both made by Thomson Consumer Electronics) with slightly different external plastics. Back in the '70s and early '80s, a lot of the audio components JCPenney sold under the Modular Component System (MCS) brand were actually made by Technics. My Sanyo TP-1020 turntable, also from that same era, was also marketed in Europe as a Grundig PS-1020. I also have a Magnavox six-disc CD player that responds to a Pioneer remote and uses Pioneer style six-disc magazines. I have to wonder whether it was actually made by Pioneer or if Magnavox just licensed certain designs and technologies from them.

My favorite, though is my Panasonic Lumix DMC-FZ50 digital camera that was co-developed with Leica and sold by both companies under their respective brands. The camera is a few years old now and a Lumix-branded version can be had for around $100 in the secondary market, while the identical camera, branded as a Leica, brings two to three times that much.
 
There are also rumors that Zenith receivers in the 70's were made by Samsung. Not sure if anyone can confirm that though.
 
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