stereofanboy
Addicted Member
Pmsummer, a couple of other guys skirted this explanation, but didn't say it straight out. Radio Shack probably did beat the other guys msrp to msrp. You didn't even have to pay full price if you were willing to wait. Sometime soon that item you had your eye on would be on sale with a hefty discount. If it wasn't the right part of the cycle, it was full price or wait. With the other brands, msrp didn't really matter, as your item was sure to be on sale somewhere nearby, or cheap by mail order all the time. There were some brands that didn't go in much for this pricing scheme like maybe Yamaha, but others were in it big time like Pioneer. Ten months out of the year, those RS items were full price, twelve months out of the year Pioneer was on sale.