onepixel
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Why? Color Psychology.
I used it in design and in art. It works most of the times. Most of the Fortune 500 companies have some sort of blue in their corporate branding. And hey look... so does AK!
Blue
Red
http://psychology.about.com/od/sensationandperception/a/colorpsych.htm
I used it in design and in art. It works most of the times. Most of the Fortune 500 companies have some sort of blue in their corporate branding. And hey look... so does AK!
Blue
- Blue is described as a favorite color by many people and is the color most preferred by men.
- Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.
- Blue can also create feelings of sadness or aloofness.
Red
- Red is a bright, warm color that evokes strong emotions.
- Red is associated with love, warmth, and comfort.
- Red is also considered an intense, or even angry, color that creates feelings of excitement or intensity.
http://psychology.about.com/od/sensationandperception/a/colorpsych.htm