Many popular speakers are not anywhere near as efficient as those you are considering. Also the relationship between perceived increases in loudness and amplifier power is logrithmtic which means adding 3 dB of loudness (an amount that is perceived as noticeably but not much louder) requires twice the power. Turn it up again, and twice the power again.
So with a Cornwall with a sensitivity of about 101 dB (@1Watt/@1 Meter),10 Watts is likely more than sufficient but a speaker like a Magneplaner with an sensitivity of 86 dB (@1Watt/@1 Meter) would require 15 dB more from an amplifier to achieve the same acoustic power (loudness) - that's 320 Watts.
Also, the amount of power needed increases dramatically as you move farther from the speaker.
I once heard a pair of restored / recapped original Cornwalls in a very large room driven by a pair of MC 30 amps (30 W) and the sound was wonderful.
You can also research the benefits of having "headroom" allowing the amplifier to support short-duration peaks in power above the average level that are common in actual music.
Crown has an online tool that I like that gives an idea of amplifier power needed to achieve a desired loudness level given distance from the speaker and the speaker's sensitivity.
You can get free sound pressure level meter aps for your smart phone and use one in you listening position to get a rough idea of how loud you like to listen and you can measure the distance to your speaker and then using the speaker sensitivity spec, you can use the Crown tool to estimate approximate power required.
For close to the examples I have above (and with 3 dB of headroom) to achieve 98 dB (really loud) at 3 meters (about 10 feet): the Cornwall needs 9 Watts and the Magenplaner needs 285 Watts.