Ah, I know just where you are, as it happens. I've spent too much time on I80 and I81 in the past (Maryland native who used to travel to the Poconos).
First things first. I presume you've checked the main belt, and that the tape is actually travelling through the cart. The next thing is to exercise every switch back and forth.
The most important one - and the most likely to be at fault - is the record lever (just above the logo on the bottom left). These are usually oxidized on many recorders, especially ones that haven't been used for a while. Work that back and forth without a tape in the machine, and pop the case off, (bunch of screws on the bottom need to come off) and see if you can locate what that lever is moving on the PC board; that's likely going to need some DeOxIt.
If the tape is moving, and exercising the switches, and DeOxIting the record/play internal switch all do nothing, then you've got an electronic fault - but that's honestly much less likely than a mechanical problem.
Adjusting the heads should be the LAST thing you do after all the above. Feel free to shoot more questions, I'm always up for helping folks getting these excellent machines back in service. I've probably owned more than a dozen various versions over the years. Good luck!