pmsummer
simul justus et peccator
FOR IMMEDIATE RELEASE
June 9, 2009
CONTACT:
Deborah Johnson
Senior VP, Marketing, KERA
214-740-5432
djohnson@kera.org
KERA ACQUIRES 91.7 FM
North Texas Multimedia Organization Adds New Public Radio Station
DALLAS/FORT WORTH - North Texas Public Broadcasting, Inc. (KERA) announced today that it has purchased the non-commercial radio license 91.7 FM, a full-market station with broadcast coverage in greater Dallas, Fort Worth and Denton.
“This acquisition allows KERA to significantly advance its mission and strategic direction by increasing public media services for the people of North Texas,” says Mary Anne Alhadeff, KERA’s President & CEO. “The new station will be a public radio music format programmed with the North Texas audience in mind. It will be a terrific complement to KERA’s news and information station 90.1 FM and a substantial addition to KERA’s overall multimedia services for the public.” The new station will begin broadcasting its full schedule in the fall of 2009.
KERA has yet to select a name for the new station. The programming on 91.7 FM will be within the public radio “Triple A” (Adult Album Alternative) music format with diverse, adult-oriented playlists covering a broad spectrum of music such as folk, acoustic, world music, alternative and indie rock and country. Among the programs under consideration for the new station are World Café (distributed by NPR), Echoes (from Public Radio International), Undercurrents (from Native Voice One), American Routes (from American Public Media), plus music specials. NPR news headlines will be broadcast at the top of the hour. KERA’s own local programs will include interviews, studio performances and arts-related news and commentary.
For years, KERA’s public radio station 90.1 FM carried a mix of news and music. In 1996, the weekday format was changed to news and information in order to provide the strongest possible public-affairs programming. “I arrived at the station in late 2005,” recalls Alhadeff, “and right away I heard from long-time listeners who said that they appreciated the expanded public radio news schedule but missed the music programs.” During two radio audience focus groups in 2008, the loss of the music programs was still remembered. Nothing similar has taken its place on free, non-commercial radio in the North Texas broadcast area.



We've got a great Classical station (WRR), one of the nation's best Jazz stations (KNTU), a really great Alt/Olde Country station (KHYI), and a great wacko community station (KNON), but no "College/NPR" music station. Now we will. Hell, I may even pledge.
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