Narcissism
We're living in the American Idol generation.
So many people want to be famous.
I find this to be a major problem with what seems to be a lot of people that are in the 30 year old and younger crowd, they seem to crave attention. They don't seem to care if it's negative attention, just as long as it's attention to them!
The constant stream of "reality" shows hasn't helped this problem go away, either. I guess if you were being nice, you could say it is a bad case of narcissistic personality disorder. If not being nice, then flat out a case of wanting to be the center of attention.
It used to be asked of people, would you rather be RICH or FAMOUS?
I think that these days, most of these people would prefer FAMOUS.