This comment is music (no pun intended) to some peoples ears, but blasphemous to others...
In a no feedback amp, tube rolling will change the "sound" of the amp, most likely due to the changes imparted to distortion, gain, frequency response, etc. The tube itself does not have any mystical properties that make it sound better than another such as black plates vs gray plates or big getter vs small side getter.
Without test data (distortion, gain, frequency response, etc) or a means to measure it tube rolling is just a shot in the dark and romantic at best. Software based test equipment is very affordable nowadays and everyone has a computer. Some would rather spend exorbitant money on tubes rather than test equipment to help guide them on their journey.