Good to see that the subject of cables is also as controversial here as it is on most other forums.
Having recently converted my lifelong hobby of messing around building audio cables into a fulltime commercial entity I wanted to present myself as a 'market-disruptor', advocating a common-sense / realistic approach with my pricing and not blatantly ripping people off and rampantly profiteering like so many 'boutique' cable-peddlers are.
No-one should be paying 1000's of any currency for cables.
I come from an engineering background, including product-development and so it's relatively easy for me to look at any given product and break it down into its constituent cost-price.
Cables unfortunately, is one of the market sectors which in my view is just rampant with stratospheric profit margins.
There ARE some companies out there who set a budget for R&D and a long (expensive) product-development program and this is the only factor which would justify a higher retail price. ROI (return on investment) has to be made as well as subsequent profit margins of course.
To give an example of a few companies who have robust product development phases are outfits such as Kimber and In-Akustik of Germany. I used to think their products were overpriced before I looked at their operations and saw that they were heavily into R&D etc. Great, justified asking prices in my opinion.
But for an outfit like Skogrand of Norway who take proprietary cable stock, wrap it up in old curtain material, publish nothing-that-special specs, make ludicrous marketing claims and have the bare-faced cheek to ask 1000's for them is just racketeering in my view!
But therein lies the irony and the paradox; just as the OP is happy with the Amazon basics cables (and why not indeed?) then there is also a healthy market for extortionately-priced over-packaged, mutton-dressed-as-lamb type of cables.
There will be customers for them, but they will be happy customers - and at the end of the day that's really what counts isn't it?
Who am I to say that he's paying too much for something which is dressed up in silk fabric that probably has only as much as and possibly certainly not more than the performance of Amazon Basics cables. While there's no law against it then Skogrand will continue to exploit this type of customer.
I have to be careful not to break forum rules here by being seen to be promoting my own cables, but I take a more pragmatic approach and realise that there are audio enthusiasts / audiophiles who want to explore and find out for themselves if there is any value or mileage in investing in slightly more expensive cables than basic stuff and to that end I implore potential customers to take advantage of my 'try before you buy' scheme before deciding to make a purchase.
This is something that has propelled sales and given a perfect opportunity for clients to justify to themselves whether or not to buy my cables. Try them in your system and if there's a synergy and you like them then keep (buy) them. If you don't like them or they sound crap then just send them back! Easy!
I don't know why all cable-manufacturers and retailers offer this too. Stand by your product - be willing to accept them back if they don't create a synergy for any/all customers!
It's admittedly a terrible sales approach from anyone's point of view but at least it favours the customer and I still make a living from what I'm doing. I didn't set out to become rich by outright profiteering, I'm in it more for the fun and freedom. The fact that it's still commercially viable after almost a year of operating is a bonus!
That turned into a bit of a rant didn't it?! I started out by wanting to congratulate the OP on finding good cables at a great price but it went full-send!
lol apologies!
